Strategies to Use with Individual Search Engines: Google
Here we’ll talk about the difference of search engines, how they differ in the unique ranking algorithms, technology, and their resources that influence the way they rank pages. We’ll begin in order of importance, beginning with the whale of the ocean, Google.
Contact Info: http://www.google.com/contact/index.html
Google also has a separate image indexing spider:
Robots Details: http://www.google.com/bot.html
Google spiders are also known as crawlers, robots or bots, with some exceptions. And in terms of security, everything that is not password protected on your site is likely indexable by Google
URLs those even faintly matches session ID’s are avoided by Google’s Spiders.
Web media Support:
HTML, SHTML, PPT, RTF, WKS, LWP, WRI, PDF, ASP, JSP, PHP, XML, Cfm, DOC, XLS, and SWF files can be crawled and indexed.
Meta Tag Support:
Google ignores Meta tags completely, but it also makes use of your meta tag description that you have written for your webpage’s search results. Therefore, it is important that the keywords and description meta tags are well-written. All extra meta tags can be securely overlooked.
Websites with regular updated content and adequate incoming links are crawled by search engines more often. Since, Google keeps its index always updated.
Well, you do not need to compulsorily make submissions to Google. It is counted unnecessary by most. Instead get as many links as you can. Pages those are indexed solely by Google are indexed quickly and mainly when it comes across links on high PageRank sites.
This page will tell you about what Google takes to spam (rather not an important page). Disappointingly you will not find anything that will tell what will rank you high on Google. Because at large all the official search engine webmasters do not give proper suggestions on how to get the best rankings on search engines.
Provides Search Results for:
Google, Netscape, Eathlink, AOL, iWon, Alexa, Disney sites, Go.com
Provides Pay Per Click Results for:
Google AdWords, AOL, Ask, HotBot, iWon, Lycos, Netscape
Google draws its directory reports from Open directory project i.e. http://www.dmozcom/
Checking Your Site’s Status in Google:
To know which of your website’s pages have been indexed by Google, type the following in Google: site:www.your-site-here.com
To know which pages Google sees linked to any of your pages: link:http://www.your-site.com/your-page.html
See to it that you replace www.your-site.com with your own site’s domain and your-page.html with the path to the page you want to check.
Note: Google has purposely altered its link query system in order to hide the actual number of incoming links that exist. Their aim is to not let you know about the links they know of, rather only to make it tough for optimizers to maneuver Google’s search results.
Now that Google will not tell you about the links they know about, we test Yahoo by entering… link:http://www.your-site.com
In Yahoo’s search box. By doing this you will get a list of sites that are linking to you. And if you want to search links that are pointing to a particular domain then type: linkdomain:http://www.our-site.com
After all the research you will get a somewhat clear picture of what Google looks for when calculating a site’s link popularity. Similarly, the time you create a link, it will take some time before it appears in the link check.
Another fact is that Google does not allow you to integrate other search operators with the link operator as Yahoo does. This is the only one reason why Yahoo has more effective link checking tool than any other.
Start with Google
Google is the king out there with whom no one can try to win. It has now adapted the modern way of valuing a page’s incoming links over all the other ranking standards. Earlier, other search engines tried to do the same thing but weren’t as successful as Google in using link data to provide the most relevant results for a search. Google has
provided highly relevant results to searchers, making it the most successful search engine in the world of internet ever. (In fact, so much that today people have replaced the word ‘search’ with ‘Google’ and say “I will Google it” instead of “I will search it”)
Google reach is so wide and authentic that even everyone insists SEOs to start of their optimization strategies for their website for Google.
It is so because Google holds the largest share of the search market compared to other search engines. As a result, by and large, Google will be the one to send you more traffic than any other.
To give a good start to any venture, it is advisable to begin with the best the business i.e. Google in this case, which will send you substantial traffic. After your site is successfully set up your site on Google then you can work on developing other pages for ranking purposes on other search engines.
You don’t need to work hard for optimizing your site on other search engines if you rank decently on Google, because ranking well Google itself then you will definitely rank well in Yahoo, Bing, Ask, etc. Yet, be aware of the fact that your site’s rankings won’t be same in all search engines but yes, they will be distinctively better on Google than any other.
Guiding light to rank high on Google
We’d like to mention few mannerisms of some search engines to make you aware of them. For instance, in case of Google’s Sandbox effect, new-comers would not know that it does not allow new sites to rank highly on Google at least for the first couple of months they’re online. Only to make you familiar with the several ranking algorithms Google has either developed or appeared to make heavy use of PageRank, Topic Sensitive PageRank, TrustRank, LocalRank, Hilltop, Latent Semantic Indexing, and Temporal Analysis.
We’ll try to sum up the relevant information contained in all these algorithms in one paragraph:
It is beneficial to get links from authoritative, trusted and pages with high PageRank in correspondence to your topic which are currently ranking high for the keywords you have chosen. Furthermore, monitor those pages until they are hosted on numerous IP addresses with your keyword being placed in the anchor text of the link and is also located close to other keywords that are similar to your targeted keywords. At last, try to differentiate between keywords in the anchor text of those links in order to refrain from giving Google the hint that you are trying to influence your search rank.
We tried to make complex things simple in a precise paragraph. So there you go, the simple way to rank well on Google. Things are easy to read but difficult when performed. Definitely, it is challenging to rank but we will make things as simple as we can, in the next part we will discuss more about Google. You can refer SEO Infographics for detailed information on Search Engine Ranking Factors.